Cranbury, NJ… CRP Automotive, a leader in automotive parts and technical fluids, is pleased to announce the addition of Greg Mathews to its team as National Sales Manager for Retail Sales.

Mathews is responsible for leading CRP’s retail sales channel business development and account management. He will manage customer relationships, sales strategies, and opportunities for growth across the automotive aftermarket retail channel while delivering on CRP’s customer-first promise. He said, “Long-term success is built on strong customer relationships, accountability, market knowledge, and measurable results. I am looking forward to strengthening CRP’s presence in the market.”

Before joining CRP Automotive, Mathews most recently served as Director of North American Sales for Puraglobe USA. Throughout his career, he held multiple sales and product leadership positions for companies like Warren Oil Company, BBB Industries, and AutoZone.

Cory Martin, Vice President of Sales, welcomes Mathews, stating: “Greg brings extensive aftermarket expertise, exceptional leadership skills, and a customer-first mindset developed over more than 30 years in the industry. We look forward to the positive impact Greg will have as we continue to grow and strengthen our partnerships across the retail market.”

Mathews is a graduate of the University of Alabama with a Bachelor’s Degree in Marketing. He has received multiple awards