Featured Video Play Icon
  • ITB Episode 106 — What is “Genuine” Motor Oil and why should you care?

    In this episode of Inside the Brands, CRP Automotive’s Mark Malone covers the topic of “genuine” motor oil.

    “Genuine” oil simply means oil that is offered by an automaker. This actually isn’t a new concept, as Ford has been offering OEM oil under its Motorcraft brand for decades now. But it’s a growing trend — especially over the past few years as vehicles are using more specialized oils like ultra-low viscosity formulas.

    These “genuine” branded oils are made by someone other than the automaker — who is, in essence, just private labeling oil made by one of the major producers. Automakers like the concept because it reduces warranty claims by ensuring that owners use the correct oil. It also drives customers back to the dealer for service and future sales opportunities. Additionally, the complexity of modern vehicles makes DIY oil changes more difficult, which just increases the appeal of going to dealer for maintenance.

    So what’s an independent service shop to do?

    For starters, rest assured that you do not have to use “genuine” branded oil as long as you are using an oil that fulfills the vehicle’s specs and if possible, holds the official approval. It’s a good idea to educate your customers by showing them the specs and approvals on the back label of a private motor oil brand.

    Another thing your customers should know is that excessive oil consumption is NOT normal, no matter what a dealer has told them…for instance, BMW for instance is updating their Long-Life 01 and Long-Life 04 formulations to cover this challenge.

    To find the right Pentosin fluid for any vehicle, visit www.showmetheparts.com/crp

    Hopefully this video has helped you understand the genuine oil market a little better. If you have a question regarding this video or any Pentosin oils or fluids, feel free to post it below or on the CRP Automotive Facebook page. And don’t forget to subscribe to our YouTube channel to be among the first to learn about new videos like this one. Thanks for watching!

CRP Online Catalog

To help you find the correct part or fluid for a specific application, CRP Automotive products are listed in an online catalog powered by ShowMeTheParts.com. Compatible with all desktop browsers and mobile devices, this is the most up-to-date parts catalog accessible to the public and contains all the information you need to find the correct part for each application.

Subscribers to Activant/Epicor, WHI, and other leading eCat platforms should also be able to find CRP Automotive parts on these e-catalogs.

search parts

Technical Tips

Got questions? We’ve got answers. Check out the latest technical tips and alerts.

VIEW NOW

Literature

Browse our library of product literature, including spec sheets, and sales flyers.

view now

What's Hot, Campaigns & Promotions

  • 5050 AF TJI

    October 2024 – This Just In – Pentosin Pentofrost 50/50 European Antifreeze

    ...
    View Now
  • NPH Sep24

    New Parts Highlights – September 2024

    ...
    View Now
  • CHU0929 TJI

    September 2024 – This Just In – Rein Upgraded Coolant Hose Metal Connector

    ...
    View Now
  • Rein Audi Coolant Pipe

    September 2024 – This Just In – Rein Upgraded Coolant Pipe for Audi

    ...
    View Now
  • NPH Aug24

    New Parts Highlights – August 2024

    ...
    View Now
  • TJI TIming Chain BMW

    August 2024 – This Just In – Rein Timing Chain Solutions for BMW

    ...
    View Now
  • NPH July 2024

    New Parts Highlights – July 2024

    ...
    View Now
  • NPH June24

    New Parts Highlights – June 2024

    ...
    View Now
  • Oil Filter Housing TJI

    June 2024 – This Just In – Rein Upgraded Aluminum Oil Filter Housing

    ...
    View Now
  • Dot 5.1 TJI

    June 2024 – This Just In – Pentosin DOT 5.1 Brake Fluid

    ...
    View Now

Proposition 65 Warning

For more information on California Proposition 65, go to www.p65warnings.ca.gov.