CRP Automotive is recognizing Automotive Service Professionals Month this June, an industry-wide observance established by the National Institute for Automotive Service Excellence (ASE) to honor the professional repair technicians who help keep vehicles safe, reliable, and road-ready. Along with others across the automotive aftermarket, CRP Automotive is participating in the month-long recognition effort by showing appreciation for the service professionals who play a vital role in the industry.

Across the country, automotive service professionals show up every day to do the work drivers depend on. From early mornings and difficult diagnostics to the repairs and maintenance that often go unseen, their skill and commitment help keep vehicles moving and communities on the road.

Throughout June, CRP Automotive will share technician-focused content across its social media channels, including industry-related posts and interactive Instagram and Facebook story questions and polls. The story series, titled Auto Tech Talk: Straight from the Bay, invites technicians and shop professionals to share their experiences, from how they learned the trade to the jobs they would rather not see at the end of a Friday afternoon.

As part of this year’s recognition effort, CRP Automotive is also hosting an exclusive giveaway for members of the CRP Jumpstart Team, a community of automotive professionals who receive CRP product updates, technical information, training resources, and brand news throughout the year. The giveaway is one way CRP Automotive is saying thank you to the technicians, shop owners, and service professionals who support CRP Automotive and its family of brands, including AAE Steering System Components, REIN Replacement Parts, and Pentosin Technical Fluids.

CRP Automotive invites its customers, partners, and industry peers to follow along on its social media channels throughout June and join in recognizing the professionals whose knowledge, problem-solving, and hands-on work help keep the aftermarket moving.

Following this year’s June observance, ASE has announced that Automotive Service Professionals Month will transition to October and April to coincide with Fall and Spring Car Care Months. CRP Automotive will continue to follow ASE guidance for future recognition efforts.

For more information or to follow the campaign, visit CRP Automotive’s social media channels.