• Featured Video Play Icon

    ITB Episode 73: A better BMW water pump pulley

    Alex Ragucci, a Product Manager at CRP Automotive, discusses a new “better than OE” metal water pump pulley for BMW 3, 5, X3, and Z-series models from Rein Automotive. Applications include the following chassis codes: …

  • Featured Video Play Icon

    ITB Episode 72: A snapshot of the AAE brand

    AAE is an industry leader in steering systems — offering both new and remanufactured steering racks, power steering pumps, gearboxes, and related power steering components. Founded in 1987, AAE is headquartered in Tabor City, North …

  • Featured Video Play Icon

    ITB Episode 70: The year in review

    This episode of Inside the Brands takes a look back at 2017. This past year, we debuted 19 all-new videos — covering topics like industry insights, tech tips, and problem-solving parts. We even introduced a …

  • Featured Video Play Icon

    ITB Episode 69: 2017’s Top New Products

    This video briefly covers some of the top new parts that CRP Automotive brought to market in 2017. AAE EPS rack for the 2011-14 Ford F-150 – Remanufactured unit complete with OE bearing, boots, and …

  • Featured Video Play Icon

    ITB Episode 65: Comprehensive Coverage on Ajusa Parts

    In this episode of Inside the Brands, CRP Automotive Product Manager Marie Yeager reviews some advantages of spec’ing AJUSA OE-quality parts for engine repairs on late-model European and Asian vehicles. In addition to AJUSA offering …

  • Featured Video Play Icon

    ITB Episode 63: Hydraulic Power Steering Service Tip

    Although electric power steering is increasingly common, many popular late-model European vehicles, such as the 2007 BMW 328i, still use hydraulic power steering systems. When doing any repair or service that involves changing the hydraulic …

Proposition 65 Warning

For more information on California Proposition 65, go to www.p65warnings.ca.gov.